Pentingnya Iklan Baris Untuk Menunjang Bisnis
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Iklan baris atau classified ad adalah salah satu sarana untuk menyampaikan informasi kepada banyak orang.
Tentu saja dibutuhkan media yang kredibel untuk menyampaikan iklan seperti ini.
Di antara media-media tersebut adalah media cetak, media online, media elektronik dan berbagai jenis media lainnya.
Selain iklan baris sebenarnya masih ada banyak jenis iklan lain yang bisa Anda temukan saat ini.
Namun, jenis iklan ini sendiri memiliki banyak kelebihan yang tidak akan sahabat Qwords temukan pada jenis iklan lain.
Lebih lengkapnya, yuk kita pahami jenis iklan satu ini lebih jauh.
Pengertian iklan baris adalah jenis iklan berupa kata-kata dalam barisan berukuran kecil dan biasanya dimuat di media cetak.
Jenis iklan yang satu ini biasanya menginformasikan penawaran, lelang, lokasi, pemberitahuan dan lain sebagainya.
Classified ad sendiri biasanya menggunakan kata-kata yang disingkat sedemikian rupa sehingga space yang dibutuhkan untuk penempatannya tidak terlalu besar.
Tak heran kalau harga iklan jenis ini cenderung lebih murah dibandingkan dengan jenis iklan lainnya.
Saat ini, classified ad telah dikonversi menjadi salah satu jenis iklan CPC yang lebih ideal dan mudah dipahami.
Penggunaannya sangat efektif diterapkan di berbagai media online.
Ada banyak layanan classified ad berbasis online yang bisa Anda temukan saat ini.
Ada banyak sekali contoh classified ad yang bisa dijadikan sebagai contoh.
Terutama di media cetak seperti koran ataupun majalah. Isi iklannya tentu sangat beragam disesuaikan dengan kebutuhan masing-masing advertiser.
Berikut ini merupakan beberapa contoh model iklan baris yang bisa dijadikan sebagai rujukan.
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Itulah beberapa contoh classified ad yang bisa Anda jadikan sebagai rujukan.
Dengan melihat beberapa contoh di atas, bisa sahabat Qwords simpulkan kalau kalimat di dalam iklan itu sendiri dipersingkat sebisa mungkin untuk menghemat spasi.
Pasang Iklan Baris Gratis Online
Saat ini ada beberapa media yang memberikan Anda layanan pasang iklan baris gratis tanpa daftar langsung tampil selamanya.
Namun, sudah tentu ada pembatasan terhadap iklan iklan tersebut dari mulai ukuran, jumlah kata yang ada di dalamnya, serta lokasi iklan tersebut.
Biasanya fasilitas iklan gratis seperti ini tidak terlalu maksimal dampaknya.
Kecuali kalau Anda memilih media online besar yang sudah terpercaya.
Selain itu, ada pula website dan blog yang memberikan layanan pasang iklan baris gratis langsung online.
Keunggulan dari classified ad berbasis online adalah jumlah karakter konten yang lebih luas dan dilengkapi dengan fitur link.
Jadi, iklan yang Anda publikasikan akan tampil dengan jauh lebih menarik dan berpotensi lebih banyak dilihat audiens.
Ada beberapa ciri atau karakteristik iklan baris yang bisa Anda perhatikan.
Terutama dari beberapa contoh yang sudah kami sampaikan di atas. Adapun ciri-cirinya tersebut adalah seperti dibawah ini:
Dibuat dalam bentuk barisan kata-kata, bukan gambar
Memiliki dimensi iklan yang kecil
Menggunakan kata-kata yang disingkat untuk menghemat spasi
Memiliki informasi yang padat tanpa ilustrasi
Dengan beberapa ciri di atas, bisa ditarik kesimpulan kalau classified ad ini adalah model iklan yang sangat sederhana, namun padat informasi dan mudah untuk dipahami oleh pengguna.
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Ini adalah sebuah website iklan baris di Jerman.
Ada beberapa jenis classified ad yang bisa Anda pilih jika hendak menggunakannya.
Tentu saja jenis-jenisnya ini dibagi sesuai dengan fungsi dari iklan itu sendiri. Langsung saja, ini dia jenis-jenis iklan yang harus Anda pahami tersebut.
1. Iklan penawaran atau penjualan
Jenis iklan ini tentunya digunakan untuk melakukan penawaran barang dan jasa.
Di dalamnya terdapat elemen nama barang, spesifikasi barang, harga yang ditawarkan dan nomor kontak pemilik atau penyedia barang tersebut.
2. Iklan pencarian
Jenis classified ad yang ini tentunya berhubungan dengan sesuatu yang dicari. Biasanya yang dicari bisa barang, sosok dan berbagai hal lainnya.
Elemen yang ada di dalam jenis iklan satu ini adalah nama barang yang dicari, kualifikasi atau spesifikasi, dan nomor kontak.
3. Iklan lowongan kerja
Jenis iklan lain yang bisa Anda lihat adalah lowongan pekerjaan. Sudah tentu yang ditawarkan adalah lowongan kerja di berbagai lokasi dalam negeri.
Elemen yang ada di dalam iklan satu ini adalah nama lowongan, kualifikasi, syarat, dan nomor kontak pengiklan.
Tips Membuat Iklan Baris
Ada beberapa tips yang bisa Anda lakukan saat hendak membuat jenis iklan tipe ini. Di antaranya adalah:
Buatlah informasi sedetail mungkin
Menggunakan singkatan memang sebuah keharusan, namun pastikan untuk membuat singkatan yang mudah dipahami.
Masukkan nomor kontak Anda dengan hati-hati, jangan sampai salah dalam penulisannya.
Dengan menerapkan beberapa tips yang sudah dijelaskan tersebut, iklan Anda akan jauh lebih mudah dipahami oleh banyak orang.
Tentu saja tujuan Anda memasang iklan tersebut juga akan segera direalisasikan dalam waktu singkat.
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